It’s tough to draw a comparison between a wheel and a spoke. The latter may be a key factor that keeps the wheel running but if you lost out one, the wheel still moves. A seemingly confusing analogy can be drawn to today’s email marketing software and all-in-one CRM solutions. Most of the integrated CRM platforms have email templates in them, but, at times, they become cumbersome to use. At this juncture, the customers will be looking for an easy-to-use interface. This also pushes them to move away from a CRM and buy a simple email builder that can fulfill all their marketing needs. However, it can’t replace a comprehensive CRM solution.
Email marketing has been synonymous with Agile CRM. The previous versions incorporated the functions of drag-and-drop and the current version includes templates, email design blocks and a better process to preview and test emails before they are sent. The collective feature of drag-and-drop email builder and vast range of email templates makes Agile a great solution for all your email needs. If you embrace Agile CRM, it’s like having everything you need – right from lead generation to a successful drip marketing campaign.
On the other side, MailChimp is a great companion and one-stop solution for all email blasts. Their features and integrations allow you to send marketing emails, automated messages, and targeted campaigns. The detailed reports help you keep improving over time. With a presence of over one-and-a-half decade, the company claims to be a leading email marketing platform, and sends close to one billion emails a day. But this mighty email software falls short of being a robust CRM and Marketing Automation software and restricts you to the functionality of email marketing.
Though you can relate emailing to the brand name of MailChimp, the next level of precision with sales and marketing can be achieved only through Agile CRM. Agile’s out-of-the-box marketing automation extends far beyond email marketing to include web analytics, social media monitoring and advanced reporting.
Key differences between MailChimp and Agile CRM
Emailing is a key feature in both MailChimp and Agile CRM. The latter offers more customizations and can blend different emails into the campaign workflow to reach selected groups at proper time.
Agile CRM offers every conventional marketing automation feature, plus powerful, industry-leading features like easy campaign building using the drag-and-drop workflow designer, multi-step/multi-channel campaigning, highly advanced automated lead scoring, and behavior-based segmentation. For small businesses looking to take the next step, Agile includes tools for sophisticated drip and life-cycle marketing.
MailChimp offers limited marketing automation with mostly just conventional features. In this field, Agile proves to be a reliable and innovative MailChimp alternative.
MailChimp performs email tracking and subscriber listing, while Agile includes web tracking & tagging. Moreover, Agile CRM offers more advanced profiling features, such as a Facebook-style graphical timeline, webstats, lists of deals and campaigns to which subscribers are tacked, mail timelines, and useful widgets.
Get versed with contacts’ social space using Agile’s awesome social widgets that fetch info from your contacts’ social profiles.
Both MailChimp and Agile provide for social campaigns, but Agile lets you automatically monitor social media for relevant posts and pull in updates on your business or sector.
Agile provides built-in email tracking & turns in reports. Agile also provides web analytics at contact level and pops up real-time notifications when your subscribers browse your website.
MailChimp does not render web analytics and caters only to email tracking.
Metrics and Reports
Agile CRM’s highly insightful growth and cohort charts portray your overall business performance in a timely manner and use graphical reports to explain the success of specific leads. Conversion metrics are of the essence to every business.
All said, MailChimp has already forayed into developing native apps for Andriod and iOS users and Agile CRM will be getting there soon. Also Agile has to build a strong knowledge and resource base to help customers and prospects get more information about the industry at large. However, Agile got into that zone with constant blogging efforts. The rate at which Agile CRM dishes out its blogs is way ahead of the industry standards. This makes the brand keep in touch with its customers on a regular basis.
As a business, check your requirement and set clear objectives. If email marketing is what you need, then you have a choice between Agile CRM and MailChimp; and if an all-in-one, cost effective, next-gen CRM and Marketing Automation software (inclusive of email template builder) is what you need then you know the right place to knock the door.