The Corporate Magic Wand: Best Practices For Enterprise Video

Video is revolutionizing the way we communicate. Video today has become an essential part of the way we interact with the world and people around us. According to Forbes, more than 80% of surveyed senior executives watch more online video today than they did a year ago. What’s equally interesting is that 75% of senior executives watch work-related videos at least on a weekly basis, and 54% share work-related videos with their colleagues at least weekly. Video is no longer a one-off requirement. In fact, it has become an integral channel for communication. Note down these best practices to ensure cost and time-efficient video-communication strategy.

It’s time to incorporate videos big time in your communications strategy. Here are a couple of best practices to ensure you reach out to stakeholders the right way.

HR and Onboarding

You can create interesting training and onboarding videos for your new hires to educate them about your company, policies and other details. Instead of using boring presentations, you can curate fun videos, testimonials, messages, and incorporate gamification to communicate more about your organization. Your new hires can view video snippets whenever and wherever on whatever device they choose. By using visual aids like motion graphics and slides, you can create engaging training presentations that will stick with your new employees for a long time.

Video Townhalls and Fireside Chats

As companies expand and develop, it might become difficult to keep every employee connected through videos. You cannot hold one meeting and have all your employees available individually. So how do you go about it?

Townhall meetings are essential not just to get information out, but to engage and interact with employees. Your platform should be able to facilitate a mechanism by which employee feel they have a voice and a say. Bringing everyone to a single location can be costly and you need to have your own internal video platform. This way, you will bring everyone on the same platform and communicate a unified message. No additional cost is required these days owing to cloud technology and user-based subscriptions.

The Corporate Magic Wand: Best Practices For Enterprise Video

Webcasts and Webinars

Want to deliver a thought-leadership session to your employees, but wary of additional costs? Think enterprise video! For policy updates, news and other organizational updates, it’s time to go the video way.

A survey concluded that 58% employees found employee-focused webcasts to increase alignment with company goals; 44% said they felt more engaged with senior executives after watching a webcast featuring their company leaders.

A webcast develops personal connect between the top management and executives. Leading enterprise video platforms integrate seamlessly to ensure that no matter where a user is, or how they are connecting to the webcast, they get the highest quality video.

A Unified Platform

Video enterprise solutions help companies connect with partners and customers on a single platform. They overcome the errors of miscommunication and delayed communication, and ensure all stakeholders are on the same page.

With such a tool, you can bring your internal and external stakeholders together and give them the required information easily and accurately. You can deliver product information, demos and even exchange best practices.

Video solutions are the next big thing to watch out for. By creating, managing, distributing and measuring videos from a single, centralized enterprise video portal, you can effectively spread the right message to the right audience, and have flexibility over your content. Whether to an internal audience of one or an external audience of thousands, video brings your business communication to life.

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